An interesting article in Forbes about Software Developers and Development in general, The Rise of Developeronomics. While here and there he is promoting old chestnuts which may or may not be true there is a core argument which is quite intriguing. It goes something like this:
- All companies are becoming software companies, meaning they are driven by software whatever their business actually is.
- Hence a key resource to a successful business is an effective, efficient and scalable capability to create innovative computer driven systems. Programmers are scarce.
- Hence the way to invest in the future is to cultivate great and excellent developers who believe in you, are willing to follow your vision and will commit to your projects.
Sometimes I wonder whether business writers come up with a two paragraph insight or story idea and bulk it up into a 3 page article, or whether I am just not appreciating their craft. In any event, Venkatesh Rao writes:
“Investing in good developers is such a good bet at the moment, that if you have money and you happen to find a talented developer who seems to like you and wants to work with you, you should give him/her your money to build something, anything, even if you have no really good product ideas (those are cheap; Iâll sell you a dozen for a dollar).” (from The Rise of Developeronomics)
Wow. And a little further on he warns:
“In what follows, I am deliberately going to talk about the developers like they are products in a meat market. For practical purposes, they are, since the vast majority of them havenât found a way to use their own scarcity to their advantage. Which means others find a way to do so. In capitalism, every human is either a capitalist, somebody elseâs capital, or economically worthless. Today, this abstract point specifically translates to: people who can invest in developers, developers, and everybody else. (from The Rise of Developeronomics)
Read the whole of The Rise of Developeronomics.