Number crunching smartphone app success

Here’s my five-step plan for world domination:

1. I am creating a comprehensive taxonomy of characteristics of smartphone apps. Much more detailed than a feature list: “is it on android or iPhone” but really micro. I will have 20 different user interface ‘styles’ defined scientifically. I will analyze all 11 different variations on viral growth models and describe them scientifically. I will classify the color schemes, fonts used, left versur right swiping, number of customizable characters, and that’s just the start!

2. Once I have that, I will have an independent panel of experts score the top one hundred smart phone apps on each of the facets of my taxonomy. With that I will have a 200-factor success “genome” for each of the top smart phone apps.

3. In parallel I will have a panel of business researchers determine statistics, over time, on each of the top smart phone apps. Number of users, amount of revenue, number of downloads, user ratings, and most important return on investment.

4. Armed with that data I work with a top Statistics PhD and find the predictive factors that lead to a successful outcome for a proposed app.

5. Once I prove that my equation works, I will market my services to VCs and app developers and help them decide which horses to back, and how to improve and refine the concepts they work on for maximum pay back.

What do you think? Will it work?

Solving Equation of a Hit Film Script, With Data –

A chain-smoking former statistics professor named Vinny Bruzzese — “the reigning mad scientist of Hollywood,” in the words of one studio customer — has started to aggressively pitch a service he calls script evaluation. For as much as $20,000 per script, Mr. Bruzzese and a team of analysts compare the story structure and genre of a draft script with those of released movies, looking for clues to box-office success. His company, Worldwide Motion Picture Group, also digs into an extensive database of focus group results for similar films and surveys 1,500 potential moviegoers. What do you like? What should be changed?


0 thoughts on “Number crunching smartphone app success

  1. Thanks Pito. This approach to creating a hit film reminds me of this deliberately ironic creation of the best painting based on survey feedback. <q>Thus, blue dominates in this painting of an outdoor landscape. There are wild animals (as opposed to pets), and a family group (rather than an individual). George Washington is present because people said if famous people were depicted, the preference would be for historical figures rather than contemporaries.</q>