Email Rookie Mistakes

I’ve watched some people struggling with some email blow ups and frustrations over the years and I was just thinking about some of the ways I’ve developed to avoid them. I am not going into the best salutation or the best conclusion but more touchy-feely things. Here are my guidelines:

  1. Write the email as if it might show up on the front page of the paper tomorrow morning. Because it might. Or it might be forwarded to the wrong person. Or you may accidentally send it to the wrong person. Worse, to a long mailing list of the wrong people. Don’t include anything that you would be embarrassed or worse, ashamed, to have to explain.
  2. Realize that the other person may not have the same email habits as you. They may only check emails once a day. Or they might receive 200 messages per day and habitually not answer many of them. They might even have a hard time typing (yes there are some.) So don’t be offended when you don’t get a response when you think you should have gotten one.
  3. Keep it short. People skim and scan. Don’t tell your life’s story. Focus on what the outcome is that you would like of the email you sent and indicate that up front. Or if you don’t expect an answer, then sometimes it is helpful to say that too (“No response is necessary”) Write your email like an article in USA Today. Start with the most important thing and go from there. And make it short.
  4. Remember that you can call or talk face to face. For most delicate, personal or heavy topics, it is often better to talk. This is self evident and yet I often see people who should know better opting for an email and getting into major fights, misunderstandings or hurt. And even if you go down the email route and things seem to be spinning out of control, remember you can still help by switching to a phone call or face to face conversation.
  5. Be careful about public forums, mailing list and Facebook. Remind yourself about all the people seeing your sarcastic comment or ironic statement or personal attack. Without the context and the relationship who knows what impression they get.

These guidelines may or may not apply for you. I learned them through personal experience and have the scars to prove it!

When no response means “no”

Here’s a tiny social conundrum. When someone writes you, calls you and leave a message, calls and doesn’t, or even texts you, what is your obligation to respond? If the question is “are you free for lunch today” and you know you are not, is it OK to just not answer? If the question is “have you seen this?.”

This seems to come up, and different people and different communities seem to have different rules about this. So before you take offense at the lack of response, consider that it might just be a different social protocol that you may not necessarily adhere to!

I’ve had that happen, though, when leaving several emails or support tickets with services that I use. What do you make of a lack of response? Sometimes I imagine that they are so close to going out of business that responding to emails has become a low priority. Then on the other hand, I am the support@blogbridge.com, and do I always answer all emails that come in? Almost all, but I have to admit that occasionally I’ve just left an email gone unanswered.

There’s this idea of “lifetime value of a customer”. If I could predict the future and how much this customer will eventually spend on my business, I can compare that to the cost of servicing them and decide that actually they are going to lose me money and essentially “fire the customer.” ¬†Of course there are the ‘externalities’ to such a decision, like developing the reputation of being a business that’s hard to live with.