Interesting view on Tumblr/Yahoo deal

Yahoo, Tumblr, and the Loyalty Factor – Ben Gomes-Casseres – Harvard Business Review: a blog post analyzing f some of the strategic issues underlying the Tumblr/Yahoo deal: 

“…Still, after the initial shock subsides, can Yahoo count on Tumblr users staying on? That is probably how the investment bankers framed it — as a question of switching costs, lock-in, network externalities, and the like. Where are these users to go? There is no equivalent forum of this type, richness, and network size (at least not yet). It would seem that the 18-24 year-old demographic that Yahoo is pining for does not have an easy exit choice….” (from:

Ben Gomes-Casseres – Harvard Business Review)

He also mentions a book – Exit, Voice, and Loyalty (Hirshman) – that seems to have anticipated some of the lock-in, churn and loyalty challenges that subscription based online services of all kinds face, way back in the 1970’s. Seems like an interesting book, well worth reading: 

“Mr Hirschman’s most famous book, “Exit, Voice and Loyalty: Responses to Decline in Firms, Organisations and States”, remains as suggestive today as it was when it first appeared in 1970, for managers and policymakers as well as intellectuals. Mr Hirschman argued that people have two different ways of responding to disappointment. They can vote with their feet (exit) or stay put and complain (voice). Exit has always been the default position in the United States: Americans are known as being quick to up sticks and move. It is also the default position in the economics profession. Indeed, when his book appeared, Milton Friedman and his colleagues in the Chicago School were busy extending the empire of exit to new areas. If public schools or public housing were rotten, they argued, people should be encouraged to escape them.” (from: The Economist)

 

 

 

[GEEKY] Moving away from self-hosted salas.com blog

Running my own Linux server has lost it’s sex appeal. Now I am going for simplicity and so I am exploring simply not having my own server but using one of the several cloud services. It turns out that there are lots of little bumps in the road to move from one to the other:

  • I like Tumblr. But there are no good ways to move from WordPress to Tumblr. Worse, when you move from one to the other, you have to deal with images yourself, in other words, Tumblr doesn’t let you upload your embedded images into their service. Hence I would not be able to Kill my old www.salas.com server.
  • Posterous looks interesting. That’s what you are looking at here. They imported my whole old blog apparently without a problem. But: they don’t have an API that BlogBridge works with (yet) and my other favorite posting app, Marsedit doesn’t support their apis either.
  • WordPress.com is another option that I am still exploring. They accepted the whole thing on from my old salas.com blog, but then promptly smacked it down because their algorithms decided that it contained spam or other badness. So it’s currently in pergatory. Still pursuing that one.
  • SquareSpace: did a very nice job importing my stuff and seems to do a nice job in general. But it is not free. Looks like about $12 per month. Well right now I am paying around $25 per month so it’s less but still, not free.

So you see my friends, things are never simple… I will keep you posted.