Check out this post where Seth Godin gives some really good ideas about how Apple might have better handled the price change of the iPhone. See it in Seth’s Blog:
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— Free exclusive ringtones, commissioned from Bob Dylan and U2, only available to the people who already had a phone. (This is my favorite because it announces to your friends–every time the phone rings–that you got in early). — Free pass to get to the head of the line next time a new hot product comes out. — Ability to buy a specially colored iPod, or an iPod with limited edition music that no one else can buy.The key **is to not give price protection to early buyers (that’s unsustainable as a business model) but to make them feel more exclusive, not less.
(from: How to spend $20 million)