I was recently interviewed about my work by Scott
Kirsner (of the Boston
Globe) who writes the @Large
Column. I don't know
whether or when he will write an article, but the questions he asked made me
think a bit about what I was doing, and particularlyy the way I have chosen to
go about it.
I have purposely decided not to try and raise capital to fund this project,
but rather pursue a small-scale, cottage industry, do-it-yourself approach. As
a practicall matter, I am pretty sure that the project in its current form
wouldn't be venture backable anyway. But still I can rephrase the point by
saying that I have purposely decided not to limit myself to projects which are
venture backable.
Why?
I sometimes liken my personal approach or motivations towards the
BlogBridge project, to why one might decide to try and write a book. One
might have a burning desire to tell this story, and is willing to forsake a
conventional job to do it.
While I don't know if I will be able to find a publisher or if the book
will sell, and I can be fairly sure, statistically, that it's not going to
make anyone rich. It's a labor of love, as it were.
Beyond the psychic and creative payoff of doing this work, there are
indirect benefits. I am getting experience in important new areas for me, such
as blogging, but also working with talented developers in other countries,
learning about open source development, and of course hard-core java
engineering.) Each of these in one way or antoerh might lead to other business
opportunities or somehow help my consulting business.
This is in stark contrast of course to raising $5M, hiring 20 people and
racing to a profitable growth business and a liquidity event.
Who knows whether BlogBridge will actually make any money: that's not the
only or first reason I am doing this work. Different motivations, different
likely outcomes, and each approach applicable to some projects and not others.
In this case, for me and for this project, this is the path that
I've chosen.