Discovering RSS feed URLs

Scoble bemoans the fact that folks aren't all using the XML Icon, and he cites Random Bytes.

(Lucky Random Bytes for being mentioned by Scoble. As they say in Holleywood, you can say anything you like about me, just as long as you spell my name right.)

While I have always felt that XML icons, RSS, RSS Versions, and other geeky things should be hidden from regular users , for this point in time, Scoble is right.

Until we have nice 1-click subscribing with user meaningful gestures rather than rss.xml, some elementary standardization around a name and an icon is highly desirable.

Now to add insult to injury, using Syndic8's RSS Feed Autodiscovery lookup for Random Bytes yielded 3 different rss URLs:

What is a user to do now?