A new term: Blobjects
A very thought provoking speech by Bruce Sterling at SigGraph 2004. Recommended.
"When you shop for Amazon, you're already adding value to everything you look at on an Amazon screen. You don't get paid for it, but your shopping is unpaid work for them. Imagine this blown to huge proportions and attached to all your physical possessions. Whenever you use a spime, you're rubbing up against everybody else who has that same kind of spime. A spime is a users group first, and a physical object second."