Making it sound better

Ever notice in restaurant menus how the dish descriptions are made to sound fancier and fancier by adding adjective? "green beans" are not as good as "fresh green-beans", which are not as good as "native fresh green-beans", which are not as good as: "hand-picked native fresh green-beans", which are of course the best! Is this a similar phenomenon in geek-world? It seems like you can tack "X driven development" or "agile Y" or "object oriented Z" to make anything sound cooler and more a-go-go. Why has no-one written the papers on "agile idea driven development" or "agile concept-driven object-oriented debugging" yet? Or have they? Technorati Tags: funny, Geeky