The answer is not a better RSS Aggregator

Before I discuss this new product idea I am turning over in my mind, I want to say a few things about why I keep working in this area. I mean there are so many people working on aggregators, and after all Microsoft is building it into IE, and it's been in FireFox for a while. Why bother?

I've thought all along, and I still believe, that all these blog readers, or aggregators, or whatever you want to call them are really important but still very primitive.

I've also said and still believe that all of them, BlogBridge included , are very much generation zero, and are more or less following the same pattern, in a way set by email readers.

The reason I am very bullish on this space(and I use that vague term on purpose) is that there is so much useful, general, non geek, high quality information out there, that such a large percentage of people have no idea about, and yet if they could see it they would devour it.

Just recently I was reading Discover Magazine, and I came across an interesting article that mentions that mathematician Peter Woit has a blog called "Not Even Wrong." I've not looked at that yet, but, I am intrigued. Every day I come across an example of that.

So I say: Are you interested in Politics? Geology? Mathematics? Joint Ventures? Model Airplanes? Medicine? Rock and Roll? I can guarantee that I can find information on your passion that you will want to look at as often as you look at your magazine subscriptions.

This is my belief: great stuff, regularly written, by experts in every field, is there (supply.) There is a large class of people who would stand up and cheer if we could bring that information to them easily. (demand)

I want to help bring those two together.

The answer is not a better aggregator. It's something else.

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