Do you remember “Twin Peaks”?
"Harry, I'm going to let you in on a little secret. Every day, once a day, give yourself a present. Don't plan it,, don't wait for it, just … let it happen. Could be a new shirt at the men's store, a catnap in your office chair, or two cups of good, hot, black coffee…"
Don't ask me why, the quote just strikes me as funny!