Fad 2.0: Is Twitter just another PR channel?

You've seen and heard of Twitter, haven't you? If not, congratulations for being immune to the latest Fad 2.0.

Other than the occasional "I just had a delicious hamburger", many if not most of my tweets are an announcement (read traffic bait) of one thing or another, usually including a link.

Why would I subscribe to that? Maybe I have the wrong kind of friends.

I think if your twitter friends are really people who are actual friends (Friends 1.0) and not quote friends unquote (Friends 2.0) then you might actually care about them having a delicious hamburger.

But do you know that actually has 350 friends (1.0?)