In Defense of Raising Money: a Manifesto for NonProfit CEOs
Check out this post In Defense of Raising Money: a Manifesto for NonProfit CEOs:
"How about this instead: “You are incredibly good at making money. I’m incredibly good at making change. The change I want to make in the world, unfortunately, does not itself generate much money. But man oh man does it make change. It’s a hugely important change. And what I know about making this change is as good and as important as what you know about making money. So let’s divide and conquer – you keep on making money, I’ll keep on making change. And if you can lend some of your smarts to the change I’m trying to make, well that’s even better. But most of the time, we both keep on doing what we’re best at, and if we keep on working together the world will be a better place." (from: from Seth's Blog)
Very well put. I think this notion applies more broadly than just non-profit CEOs.