Kindle book prices: another genius move

Take a book that I was interested in, "The Lords of Finance", by Liaquat Ahamed. This is a brand new book, very timely that I heard mentioned on TV.

Prices:

I think this might again turn the publishing world upside down. Questions:

  1. Will it cause publishers and printers to loose a bunch of money because people who normally buy hardcovers will by Kindle books instead?

  2. Will it cause them to MAKE a bunch of money because people who never buy hardcovers now will buy Kindle books (as I am tempted to, with this particular book)

  3. What is Sony thinking? I think they are running a huge free marketing program for Kindle. They convince someone to read books on a device, and once they do they see the huge amount of money they can save by doing it on a kindle and go buy one.

Genius?!