People forgot about iPhone 1.0
Funny to read this:
"The story started in 2007, with the release of the first iPhone. Led by its enigmatic leader Steve Jobs, Apple gave developers their first real taste of independence from the carrier oligarchy. The iPhone’s beauty was manifold, but first and foremost, it allowed developers to build applications and sell them for a fee — to users who could conveniently tap their iTunes account to buy things through the iPhone’s App Store. This bypassed the control of the carriers, which had long dictated what phones featured on their “decks.” (from How HTML5 will kill the native app)
Don't you remember (it's not so long ago) that when the iPhone came out, Apple and Steve Jobs were vehement against opening it up to developers? This is from October 1, 2007:
"We have been trying to come up with a solution to expand the capabilities of the iPhone by letting developers write great apps for it, yet keep the iPhone reliable and secure," Jobs told developers at the Worldwide Developers Conference in June. That solution was Web-based applications, which is sort of like being told that you can't buy a DVD because HBO shows that movie every month or so, and it was met with tepid applause by Apple's developers." (from "Trouble in iPhone Paradise")