Pivoting when Using Lean Startup for Product Development

• Web site excerpt: The lean startup approach expects that you are able to decide whether to persevere or pivot during product development. The build-measure-learn loop help startups to get quick feedback from customers and learn about their needs, which support pivoting decisions. In the lean startup principles, Eric Ries describes the purpose of pivoting in product development:

• Link to site: Pivoting when Using Lean Startup for Product Development