Link Blog

11 collections · 17 total posts

May 2026

12-05-2026
Position or Perish: The Narrative Blueprint

Position or Perish: The Narrative Blueprint

Source: joanwestenberg.com

Avis was losing $3.2 million a year; and they'd been unprofitable for thirteen straight. 

In 1962, they sat at number two in American car rental, well behind Hertz, with no plausible path to catching up. Robert Townsend, the new president, hired Doyle Dane Bernbach and asked them to do

Linked is an excellent article about “positioning”. What it is, why it’s crucial, how to do it.

December 2024

April 2023

April 2021

06-04-2021
Lessons Learned: What is customer development?

Lessons Learned: What is customer development?

Source: startuplessonslearned.com

When we build products, we use a methodology. For software, we have many - you can enjoy a nice long list on Wikipedia. But too often when it's time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. We know some products succeed and others fail, but the reasons are complex and the unpredictable. We're easily convinced by the argument that all we need to do is "build it and they will come." And when they don't come, well, we just try, try, again.

06-04-2021
Do Things that Don't Scale

Do Things that Don't Scale

Source: paulgraham.com

Actually startups take off because the founders make them take off. There may be a handful that just grew by themselves, but usually it takes some sort of push to get them going. A good metaphor would be the cranks that car engines had before they got electric starters. Once the engine was going, it would keep going, but there was a separate and laborious process to get it going.