Link Blog

11 collections · 16 total posts

December 2024

April 2023

April 2021

06-04-2021
Lessons Learned: What is customer development?

Lessons Learned: What is customer development?

Source: startuplessonslearned.com

When we build products, we use a methodology. For software, we have many - you can enjoy a nice long list on Wikipedia. But too often when it's time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. We know some products succeed and others fail, but the reasons are complex and the unpredictable. We're easily convinced by the argument that all we need to do is "build it and they will come." And when they don't come, well, we just try, try, again.

Tags: startup
06-04-2021
Do Things that Don't Scale

Do Things that Don't Scale

Source: paulgraham.com

Actually startups take off because the founders make them take off. There may be a handful that just grew by themselves, but usually it takes some sort of push to get them going. A good metaphor would be the cranks that car engines had before they got electric starters. Once the engine was going, it would keep going, but there was a separate and laborious process to get it going.

Tags: startup